Why every small business owner should be making cash flow projections (2024)

In less than an hour a month, you can identify potential cash shortfalls — and surpluses — in your business’s future.

Even businesses with healthy growth and strong sales run the risk of owing more than they can pay in a given month. Fortunately, spending less than an hour each month on a cash flow projection can help you identify potential cash shortfalls in the months ahead.

Before you create a cash flow projection for your business, it’s important to identify your key assumptions about how cash flows in and out of your business each month.

Identifying some key assumptions

For your cash flow projection, make assumptions in two key areas:

  1. Receivables: These assumptions should outline how quickly you receive payment from your customers. For example, if most of your customers pay you within 30 days, a key assumption could be: 90% of sales will be collected the month after the sale.
  2. Payables: These assumptions should outline when your payments are due. For example, if your vendors require payment within 2 weeks of delivery, a key assumption could be: Payables are due within 14 days of purchase.

Why every small business owner should be making cash flow projections (1)
Don’t let optimism factor into your key assumptions. Only the most likely numbers should appear on your cash flow projection spreadsheet.

Drafting your cash flow projection

With these realistic assumptions in hand, you can begin drafting your cash flow projection. To get started, create 12 columns across the top of a spreadsheet, representing the next 12 months. Then, in another column on the left-hand side, list the following cash flow categories and enter the appropriate amount in each column for each month (see descriptions below):

  • Operating cash, beginning: The amount of money you’ll have at the beginning of each month.
  • Sources of cash: All money coming in each month (receivable collections or direct sales, loans, etc.).
  • Total sources of cash: Add the amounts in the “Operating cash, beginning” row to the amount in the “Sources of cash” for each month.
  • Uses of cash: List every likely expense your business may incur, such as payroll, accounts payable to vendors, rent and loan payments, etc.
  • Total uses of cash: Tally all your expenses so you can see exactly what will be going out the door each month.
  • Excess (deficit) of cash: This is the number that counts. If you see positive numbers across the board, congratulations! You may have some extra dollars to invest back into your business. If you see a negative number for one of the months, don’t panic: You have time and options to prepare your business.

Sample cash flow projections

Here is an example of a cash flow projection that has been abbreviated to 4 months for the sake of simplicity:

XYZ Company, LLC
Internal Cash Flow Projections
August to November

Operating cash, beginning

AugustSeptemberOctoberNovember
Beginning amount$3,000$1,000$800$800

Sources of cash

AugustSeptemberOctoberNovember
Receivable collections$65,000$60,000$70,000$65,000
Customer deposits$10,000$12,000$10,000$10,000
Loans from the bank – Revolving line$18,000$20,000$15,000$16,000
Other$3,000N/A$5,000N/A
Total sources of cash, beginning$99,000$93,000$100,800$91,800

Uses of cash

AugustSeptemberOctoberNovember
Payroll, including payroll taxes$20,000$22,000$20,000$20,000
Accounts payable – vendors$18,000$15,000$17,000$18,000
Other overhead, including rent$16,000$16,000$16,000$16,000
Owners compensation$16,000$16,000$16,000$16,000
Line of credit payments$15,000$15,000$23,000$15,000
Long-term principal payments$3,000$3,000$3,000$3,000
Purchases of fixed assets$5,000N/AN/A$10,000
Estimated income tax, current yearN/AN/AN/A$10,000
Other$5,000$5,000$5,000$5,000
Total uses of cash$98,000$92,000$100,000$113,000
Excess (deficit) of cash$1,000$800$800*($21,200)

*The company is projecting negative cash in November. What can you do today to prevent the negative cash flow?

Key assumptions:

  1. 75% of sales will be collected the month after the sale.
  2. 25% of sales will be collected the 2nd month after the sale.
  3. Payables are due in 25 days.
  4. 60% of eligible receivables can be used for the revolving line of credit.

Strategies to improve accuracy

As the months pass and you compare your monthly cash flow statements to your projections for each month, the numbers should match up. A 5% variance one way or the other can be okay, but if it starts being more than 5%, you should revisit your key assumptions to check for flaws in your logic. Even if your actual numbers come in higher than your projections, you should take a close look at your assumptions, because higher returns in the short term could lead to shortfalls later on. Keep in mind that lenders often use your cash flow and liquidity ratio to assess a company’s financial health.

To make sure your projection stays accurate throughout the year, be sure to consider these variable expenses.

  • Months with three payrolls
  • Months when insurance premiums are due
  • Increased estimated taxes due to increased sales

Why every small business owner should be making cash flow projections (2)
It’s a good idea to create some cushion for when unforeseen costs arise. Consider designating an amount equal to 10% of revenues for “other expenses” under “Uses of cash.”

Continue to refine your projection

To keep your cash flow projections on track, create a rolling 12-month plan that you update at the end of each month. If you add a new month to the end every time a month is completed, you’ll always have a long-term grasp of your business’s financial health.

However, don’t try to project more than 12 months into the future. It can be time consuming and variables can change. Prime rates could go up, for example.

Why every small business owner should be making cash flow projections (3)
If possible, delegate projection updates to a bookkeeper or accountant. Beyond saving you time, this allows you to take a higher-level view of the projection and will help you identify errors more easily.

Once you’ve gotten into the habit of using a cash flow projection, it should give you added control over your cash flow and a clearer picture of your company’s financial health. For additional support, make an appointment to talk to a banker.

Why every small business owner should be making cash flow projections (2024)

FAQs

Why every small business owner should be making cash flow projections? ›

The primary goal of cash flow forecasting is to predict how much cash will be available to your company at a future date, enabling you to assess whether your business will have enough cash on hand to meet its financial obligations, such as paying bills, salaries, and other operating expenses.

Why is cash flow forecasting important for small businesses? ›

A cash flow forecast is a vital tool for your business because it will tell you if you'll have enough cash to run the business or expand it. It will also show you when more cash is going out of the business than in. Follow these steps to prepare your cash flow forecast.

Why is cash flow planning important for a small business? ›

Ensuring a steady flow of cash through your business's veins means you can meet expenses head-on, such as pay employees and purchase supplies. More importantly, sufficient cash flow allows a business to plan and execute growth strategies without the constant worry of financial constraints.

Why is cash flow projection important? ›

Most business owners use cash flow projections as a warning system to help them identify when things may be tight (and when changes might be in order). If you are going through a period lacking in cash, a cash flow projection can help develop options beforehand.

Why do all businesses need to draw up a cash flow? ›

A cash flow statement is a financial statement that shows how much cash enters and leaves your business over a given period of time. It helps you identify profitable parts of the business, spot any areas of waste, and understand when and if it might be the right time to scale.

What is a cash flow forecast for a small company? ›

A cashflow forecast is a plan that shows how much money you expect your business to receive and pay out over a set period of time. It can help you plan how much you expect to make in sales and spend in costs. It can also help you understand when money will enter and leave your bank account.

Should a business plan always have a cash flow projection? ›

Strategic Planning: Cash flow projections provide your firm with the ability to plan for the future, be it scaling operations or investing in new technologies. These projections will help your firm avoid any unforeseen financial challenges. Resource Management: Cash flow projections also help with resource management.

What are 2 advantages of completing a cash flow projection? ›

Cash flow forecasting helps predict seasonal fluctuations in your cash flows, which is vital for companies that have uneven revenues throughout the year. The additional insight allows you to plan for periods of low cash flow and ensure that you have sufficient cash available to meet your key obligations.

What are 2 disadvantages of completing a cash flow projection? ›

The limitations of cash flow forecasts include being unable to account for changing costs, and the accuracy of when money comes into the business. Miscalculations will affect the business which could result in debt.

Top Articles
Latest Posts
Article information

Author: Carmelo Roob

Last Updated:

Views: 5515

Rating: 4.4 / 5 (65 voted)

Reviews: 80% of readers found this page helpful

Author information

Name: Carmelo Roob

Birthday: 1995-01-09

Address: Apt. 915 481 Sipes Cliff, New Gonzalobury, CO 80176

Phone: +6773780339780

Job: Sales Executive

Hobby: Gaming, Jogging, Rugby, Video gaming, Handball, Ice skating, Web surfing

Introduction: My name is Carmelo Roob, I am a modern, handsome, delightful, comfortable, attractive, vast, good person who loves writing and wants to share my knowledge and understanding with you.